Liraz Margalit Ph.D.

About

Liraz Margalit, Ph.D., is the Customer Experience Psychologist at ClickTale. She analyzes online consumer behavior from a psychological perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia). In addition, she worked as a research Fellow with an interdisciplinary military think tank, consulting the most senior levels at IDF GHQ with regard to planning, strategy, concept development, etc. Dr. Margalit is a lecturer at the IDC and holds a Doctorate in psychology from the University of Haifa.

Recent Posts

Why Innovation Really Starts With Psychology, Not Technology

How truly understanding what customers need can redefine innovation and lead to meaningful products.

Decoding the Unseen Signals in Decision-Making

Unlock the hidden power of intuition in decision-making. Explore how subconscious patterns shape our choices profoundly.

Rethinking the Notion of Creativity

If you've always viewed yourself as "not creative," it may be time to reconsider.

Can Casual Sex Deliver Emotional Relief?

The link between stress, casual sex, and emotional relief, including oxytocin's role and the surprising dynamics of intimacy amid challenging times.

The Unifying Power of Crisis

Israel's unity in the face of crisis defied divisions. Here's the science behind such extraordinary transformations.

Why You Shouldn’t Set Goals for Children From a Young Age

Discover the surprising truth about setting goals for children, the power of the "sampling period," and how diverse skills lead to success.

Unveiling the Secrets to Goal Success

Ready to conquer your goals? Join me on an insightful journey into the science of achievement, revealing powerful strategies for success.

In Their Fantasies, Do Girls Want to Be Feminists?

Personal Perspective: A dive into the world of Barbie, while reflecting on how girls' fantasies navigate the realms of femininity and feminism.

Why Is It So Important to Be Bored?

Boredom triggers mind-wandering, and mind-wandering leads to creativity.

Why Less Is Often More

Western society teaches us to believe that the more choices we have, the happier we will be. Yet, life satisfaction has not improved for generations.