Gad Saad, Ph.D.

Dr. Gad Saad is an evolutionary behavioral scientist who has published over 40 scientific articles in numerous disciplines including in marketing, consumer behavior, advertising, medicine, economics, and bibliometrics. His book titled The Evolutionary Bases of Consumption was recently published by Lawrence Erlbaum. It is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena. He is currently working on two new books, an edited book on the applications of evolutionary psychology across the business disciplines (Springer, 2010), as well as a trade book on his research stream at the nexus of evolutionary psychology and consumption.

His PT blog is Homo Consumericus.